FIFA 2026 — Boston Didn't Just Host the World Cup. It Belonged to It.

FIFA gave us City Hall Plaza and a brief that said viewing party. That was the first thing I changed. Boston had an identity. We built the festival around it. Spectators watch. Believers stayed.

Location

Boston, MA - USA

Date

2026

Role

Experiential Strategist | Creative Director

Project type

Fan Festival & Brand Activation

Client / Partner

BOSTON 26 and FIFA

Audience Scale

32,000+ Attendees